Talking to people about Facebook advertising (and I talk to a lot of people about Facebook advertising) I hear the same things over and over again. There’s a ton of free information out there, but they can’t be confident that it’s recent. Facebook seems to change its algorithms as often as the average adult changes their underwear. Because of this, people worry that what’s in the public domain is out of date, no longer effective and that it’ll lead to inefficient Facebook Ads.
I wish I could say different, but they’ve got a point.
I’ve lost count of the number of people I’ve spoken to who are running out of time, patience and unfortunately for them, ad spend.
When I started to learn Facebook ads, initially I went down the hunt and peck route. I tried stuff and occasionally I even got results. But I could never repeat those results on demand.
Then I watched a load of videos on YouTube. Tricks! Hacks! Lots and lots of shouty people showing me cars they’d hired and private jets they’d taken selfies in front of (before security arrived). It was exhausting, frustrating, and fruitless.
But more importantly, it was expensive. Not only because I was using a scattergun approach which was wildly inefficient, but also because of the money I COULD have made in that time if I’d only admitted to myself that I wasn’t going to crack the code alone. If I’d have actually paid to take a course that explained current methods to me, I’d have made a lot more money, much quicker.
Eventually, I found someone who was successful at ads, and I paid (thousands of dollars) to study with her. It was worth it.
But I still struggled to learn. The information was immense, overwhelming, and for the most part, irrelevant to my actual needs (which were finding clients and making more product sales rather than running massive e-commerce sites).
I took a lot of notes, I tried to make sense of them. I systemised, I optimised and I learned. I filtered out the bits that were the most effective for my business, and I practiced.
Eventually, I got so good at getting the results I wanted for my own businesses that I started getting them for other people. But it was expensive… running an agency incurs costs and the amount of time we spend getting really good results dictates that we can’t do it on the cheap. Which meant that we were out of the reach of most businesses – and especially the businesses that could’ve used our help the most.
So I created my own course. It’s very different from the way I learned. It’s transactional. It’s methodical. It starts from scratch and then builds from there until it gets to some seriously advanced techniques. It only tells you about the bits you really need to work with to get qualified leads and make profitable sales. And if I say so myself, it’s good. The people that have taken it think so too.
So if you’re struggling with your Facebook ads, do yourself a favour, suck it up and learn how to do them properly from someone who can show you how. There are courses out there that you can take – ones that have done most of the hard work for you (mine included). They are worth your investment of time, energy, and money.